Coastal road – nature info – digitalization – Njurunda
Through digitized information via photos, texts, and films, nature is presented to potential visitors primarily from Europe but also local and national visitors. The project aims to create a ”digital zoo” that covers both flora and fauna in the area and creates a direct experience of the diversity in the local nature.
Purpose and Goals
The purpose of the project:
The purpose of the project is to strengthen and develop the tourism industry in the area along the Coastal Road through the digitization of the Natureinfo concept.
The goal of the project:
-Create a digital zoo that is displayed in a database/website containing photos, films, texts, and educational materials
-Translate texts
-Produce and set up QR codes for signs at existing nature info sites
-Produce QR codes to spread digitally on websites
-Create a digital map with hiking and cycling trails
-Market the digital zoo digitally via social media in Sweden, Germany, and the Netherlands.
About the Project
The project consists of digitization, marketing, and project administration.
From the application
”By digitizing Natureinfo, all material becomes accessible to more people, and the target group is broadened. Visitors can then also
plan their trip and stops before departure, which increases the opportunities for both more visitors and longer stays in
the area.”
About the Project
Project Period
2026-2027
Project Owner
Coastal Road ek for
Contact Person
Lena Krantz
THE PROJECT IN MEDIA
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About Funding
Established Support Amount
480,000 kronor
Funding from LAG
230,000 kronor
Funding from the Agricultural Fund
240,000 kronor
Funding from Sundsvall municipality
10,000 kronor
Private funding
20,000 kronor.
In addition to the above, the project estimates to contribute with voluntary engagement valued at 141,000 kronor.
LAG Board's Decision Justification
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LAG decides to prioritize the project as it meets all basic requirements and achieves more than 300 points, which means that the project is assessed to contribute to the goals and efforts included in the implementation of the local development strategy for Leader Mittland Plus.
The applicant has described in their application that the project's benefits accrue to the countryside, follows the basic principles of the leader method regarding partnership, local anchoring, and local innovation, and through its results can contribute to the local strategy's goal and action areas 2 and 3, primarily through activities for digital hiking and cycling maps.
The identified touchpoints are 2A strengthen the attractiveness of our places to live, work, and visit, 2B alternative solutions for access to services through e.g. ”Smart Countryside” and digital tools, 2G nature and cultural conservation, making nature and culture accessible for recreation and tourism development of small-scale infrastructure (bridges, trails, signs, docks, etc.), 3A strengthen and develop entrepreneurship that aims for minimal use of the earth's ecological resources, e.g. innovative technical solutions, digital transformation, circular business models, and circulating resources, 3G diversify activities within nature, agriculture, and fishing, development of new products and production methods, and 3J development of tourism as the project indicates a business-oriented target image that will strengthen the destination and its tourism industry. The activities are assessed to benefit many, which also strengthens the attractiveness of the place in a broad sense.